Dollar ReDe$ign Project

The Dollar ReDe$ign Project is open to anyone who wants to redesign the US Dollar.

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Project organized by Richard Smith, a creative strategy consultant who specializes in transforming brands into wants and desires.
My Work / My Blog
Oct 01
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Hot Stuff! : It’s Not ABC but It’s Brilliant : Ukranian TV Dives Into the Dollar

Ukranian national TV station, Inter+, came by our campaign headquarters in New York the other weekend to chat about the Dollar and reminisce about the Ruble – they were even kind enough to give us a few samples of their own currency, the Hryvnia, as a gift. Judging by the production on this segment we think these guys rock, sure beats ABC any morning, day or night.