Dollar ReDe$ign Project

The Dollar ReDe$ign Project is open to anyone who wants to redesign the US Dollar.

Click Here to
Learn How to Enter


ReDe$ign the Dollar: Yes/No?
Vote Now!


Have any Questions?
Email Us


Project organized by Richard Smith, a creative strategy consultant who specializes in transforming brands into wants and desires.
My Work / My Blog
Sep 29
Permalink

Astonishing! The ‘Art’ of Bank Note Design (by committee) : Treasury Dept Podcast

Watch this snoring podcast from the Treasury Dept on how the new $100 bill was ‘designed’ (by committee). It’s astonishing the amount of time and effort the Bureau and the Treasury spent on developing their ideas. Really. But what did the research show? That people can’t deal with change and are unable to let go of the past. Get comfy now because this really is a ‘design for dummies’ show and tell. It’s also important to note that not one actual designer was consulted in the project’s development, in fact the printer was left in charge of that responsibility. Need we say any more.