Dollar ReDe$ign Project

The Dollar ReDe$ign Project is open to anyone who wants to redesign the US Dollar.

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Project organized by Richard Smith, a creative strategy consultant who specializes in transforming brands into wants and desires.
My Work / My Blog
Sep 02

Keep Searching : Elvin Wong : Dollar ReDe$ign

‘The theme of this set is “We Seek…” It’s based on what I think we should pursue everyday as Americans, and since money is an irreplaceable part of our lives, it should act as a reminder to seek those ideals like how the heroes we immortalize on our currency had done.’
Elvin Wong is currently a freshman at Boston University, studying journalism and a computer science minor. He’s a self-taught photographer, a videography enthusiast, a graphic designer, and an Eagle Scout. See more of his work here.
© Copyright 2012 The ‘Author’. All rights reserved.
These designs are NOT legal tender.
to learn how to submit your ideas.

Aug 29

Worthless : Daniel Icaza : Dollar ReDe$ign

“According to one study, of 775 fiat currencies identified, 599 are no longer in circulation, and of those 1 in 5 has vanished due to hyperinflation. The average fiat currency has a life expectancy of 27 years before being replaced.” - Wikipedia

Daniel Icaza was born in Costa Rica where he currently lives. He is an awarded artist, having won prizes, grant and scholarships throughout his artistic education and career.

© Copyright 2012 The ‘Author’. All rights reserved.
These designs are NOT legal tender.
to learn how to submit your ideas.


In$pired : Matt McInerney

Matt McInerney is a designer at Pentagram in New York City. via
Aug 24
Aug 08
Jul 29
Apr 24

Crowning Glory : New Look Swedish Kronor

The Riksbank is Sweden’s central bank and an authority under the Riksdag, the Swedish parliament. Recently they ran an open competition for redesigning the Swedish currency, the Kronor. The winner can be seen here and below.

We like the proposal submitted by SDL, a Swedish design agency. 

Riksbanken.pdf Download this file

America, it’s time to wake up and smell the meatballs. 

Apr 15

Can We Survive Without the Penny? - The Takeaway

Canada’s decision to stop producing its penny has launched a discussion in the U.S. In Canada, it costs 1.6 cents to produce a penny — so getting rid of the coin will save the country an estimated 11 million Canadian dollars a year. Meanwhile, in the United States it costs 2.4 cents to make a penny.  Would frugal Abraham Lincoln approve? Richard Smith is the creative director at Sullivan, a New York brand engagement firm, and the president of the Dollar ReDe$ign Project.


Redesigning Dollar Bills, and the American Brand : Room for Debate : NY TImes

The U.S. currency system has not significantly changed since the early 1900s. Instead, the Treasury has only tinkered with a few bits and pieces to improve security and numerical legibility, and to add some extra “slogans” to meet public demand.

Why is our money all green and all the same size? Why are there so many dead white men on our bills?

However, the country we live in has changed enormously over the last century. We’ve seen desegregation, we put a man on the moon, we built the first mass-produced automobiles, and we also invented the Internet and the iPad.

Yet, rather than celebrating our many achievements, the government has continued to cling to a small fraction of what makes America great. We should, in fact, be using the design of our currency to paint a more realistic picture of who we are. Design could also be the means to rejuvenate our economy and rebuild our global influence. It worked for Apple, so why wouldn’t it work for America too?

Here are five areas for improvement:

1. Size It’s novel that each bill is the same size, but really it’s such a simplistic idea it makes our currency look like it was created by a group of Luddites.
2. Color You could argue the term “greenback” is part of American culture, but that’s not significant enough when you consider using one color not only impairs recognition for the sighted, but also paints a single-minded picture of America’s philosophy.
3. Functionality It’s absolutely imperative that our currency includes the latest security features. That’s a given. But why not also include additional features to make it easier for the visually impaired to distinguish each note?
4. Composition America is one of the most technologically advanced countries in the world, so why aren’t we using a material that’s as technologically advanced as we are, something synthetic like plastic?
5. Symbolism We should use the design of our currency as a means to celebrate multiple aspects of what makes the U.S. great. We live in a culturally rich and vibrant country that is idolized all over the world for what it represents, so we should use our currency as a vehicle to “advertise” all that we are. Not just a few dead presidents.

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Feb 23

The University of Oregon Design Association : Dollar ReDe$ign

^^Jeff Ackler

^^Natasha Alcantra

^^Brendan Ffitch

^^Nate Makuch

^^Patrick Lee

^^Charlotte Chae

^^Zach Lehmen

^^Karl Turner

^^Erik Sterpa